# Work: Leo Sarzi Braga

## (P)RiND: 56 → 250 stores
Consumer snack brand (parmesan-rind snack). CMO, founding team, Aug 2025 to Mar 2026.

- Walked samples into Pop Up Grocer and Meadow Lane unannounced and left with placement on the same visit.
- Dropped samples at the Roblox and Deloitte office pantries the same week; offices went from zero to the highest-margin revenue line. Roblox kept reordering.
- Ran marketing and sales while the company grew from 56 to 250 stores, and 6x in monthly revenue from June to November 2025.
- Offers from Eataly, DeCicco's and 29 national stores. On a call Leo led, Bristol Farms proposed an endcap in 12 of its 14 stores.
- The company won a Chicago Innovation Award out of 315 nominees, rang the Nasdaq bell, and filmed a MrBeast feature.
- His studio made the reels; they passed 2M views.
- About 2,000 cold emails with a 23% real-human reply rate; the best template went to 869 grocers and 141 wrote back.
- Offices it supplied include Roblox, Deloitte and Snowflake.

## Crescence: 1,504 of 1,527 commits
B2B wholesale marketplace for snack and drink brands selling to offices. Co-founder, Apr to Jul 2026.

- Co-founded it after doing the job by hand at (P)RiND.
- About 40 brands (including Moka Energy, Uncracked, Shinzo Matcha and SKINERGY), 200+ products, 11 offices buying, 50+ new workplaces trying it each week, brands growing 40% on average.
- Leo wrote 1,504 of its 1,527 commits: web app, phone app, AI assistant, Stripe Connect payouts, Shopify sync, and an ops console (feature flags with a kill switch, disputes, payouts, moderation, a spend page).
- Built a model spend meter: tokens, dollar cost, cache hit rate and cost per attributed revenue, by task.

## mumbly: 50+ public releases in a month
Mac dictation app and on-screen tutor. Built alone, 2026. https://heymumbly.com

- Hold a key and talk to your Mac: it writes, answers and explains what is on screen.
- Speech recognition and cleanup run on the Mac, on language models Leo fine-tuned.
- Shipped 50+ public releases in a month; every release runs a pinned 1,719-item test bench.
- He also made the brand and the site (heymumbly.com).
- He trained a speech model that won on paper and lost on the real test, so he did not ship it.

## The Leos: 48 hours at Venice
Creative studio, Milan and DC. Co-founder, director, cinematographer, editor, Jan 2025 to present. https://www.theleos.studio

- Shot Kérastase content with Sophie Codegoni in a hotel room at the Venice Film Festival and delivered in 48 hours.
- Filmed Canali with Darren Barnet at Milano Fashion Week.
- Brand films for Tigu Beach's Lacoste partnership.
- Filmed Ciara on stage and Tara Davis-Woodhall on the track at ATHLOS NYC and cut for social within hours.
- Has shot in Milan, Venice and Liguria.

## Duly: every line cited
Founder-assessment product. Built it, 2026, preview.

- A spoken assessment and reference checks feed an evidence pipeline that produces a shareable profile, with provenance and a reviewer audit trail.
- It is a preview; the name is not final.

## Athlete wearable: 9 sensors, 6 weeks
Hardware. Hardware lead, team of 5, 6 weeks.

- Led five people from concept to schematic, bill of materials and PCB layout on a 9-sensor athlete wearable in six weeks.
- Four antenna systems at 80%+ component density; spoke with 30+ coaches.